Brian is an Elite Instructor with StrongFirst, and is co-owner of Primitive Strength in Amarillo Texas alongside his wife, Roxanne. Together they started Primitive Strength with the desire to bring the highest quality training using the principles of StrongFirst, CFSC, and FMS to the Amarillo area. Brian has been a coach since 2007 through the NSCA and strives to help his students reach their full potential through movement, mobility, flexibility, and strength.

Obtaining SFG Level I in March of 2013, Brian knew that he wanted to work towards obtaining the rank of Team Leader. In 2015 he was successful in completing SFG Level II and assisted at multiple certifications. In the spring of 2017 he and Roxanne were both promoted to Team Leaders, which was an honor and privilege to work along side some incredible individuals. We resigned from this position in 2022, but still maintain our Elite status. Thank you for the opportunity.

The philosophy is simple when you train at Primitive Strength. Let’s get you moving better first in the foundational movements, then you can load those movements to increase strength and proficiency. We stand behind our motto, Move Better, Get Stronger.  At PS we offer programs for everyone from youth athletes, to the aging adult looking for improved movement and mobility. Kettlebells are a big part of the training at PS, but we do not limit our knowledge and expertise to that alone. Barbell and body weight instruction are also incorporated into the sessions using StrongFirst principles.

Brian is an avid husband, father, hiker, backpacker, mountain climber, fly fisherman, and loves everything outdoors. Things worth noting along this journey include; summiting multiple 14’ers, achieving a 2.75x bodyweight deadlift, and a totally unexpected 1st place in the 2008 Land Lovers sprint triathlon in Lake Tanglewood. Brian is an SFG Elite, CFSC, NSCA-CPT, and holds an associates degree in Nuclear Medicine.